WizAdvisor E-Marketing Start 3.0
The WizAdvisor is a virtual shop assistant, a guided sales program that works like your sales team.
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262.00 
Trial
0K
Windows Vista 
The WizAdvisor is a virtual shop assistant, a guided sales program that works like your sales team. We would like to introduce you to the WizAdvisor: Look at how it works and what it can do for you.
The WizAdvisor offers three advice modules: Selection by customer needs (application of the utility theory algorithm), Product configuration (definition of product or service features) and product presentation (compare view, data sheets). All of them are administered by a common backend(CMS), where questions, parameters and product data is accessible.
Additionally you will find statistics for market research and measurement of results.
Like every good advisor the WizAdvisor engages the customer in an effective dialogue, then chooses and presents the best suited products, up-sell products and/or cross-sell possibilities. The work of the advisor is now done by the utility theory analysis of the WizAdvisor.
The module is able to ask for "soft facts" and needs from the clients view (needs, fields of interest, usage...) and combines them with hard facts (product features). In the dialogue the only questions presented are those that make sense due to previous inputs.
Customers state the wishes to their desired product, the following query is similar to configuration - by a composition of the desired features. The implemen
tags
the wizadvisor and product the utility utility theory
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